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INDUSTRY GUIDE

Lighting: make models, photometrics and project conditions clear

Help distributors, project buyers and lighting designers assess applications, installation and model-level documents before an RFQ.

For lighting manufacturers and exporters with a defined product range. Project procurement, distribution and design selection need different supporting information.

01

What buyers ask first

  1. Which market and application? What are the installation environment and electrical supply?
  2. Is the buyer selecting a design, replacing existing equipment or preparing a project RFQ? Are models and quantities defined?
  3. Which photometric files, certificates and tests are needed, and do they cover this model?

02

Documents to have ready

  1. Model-level output, power, distribution, colour temperature, colour rendering, drivers and dimming, with IES/LDT files.
  2. Check certificate holder, standard, model scope and validity. A certificate does not cover every product or market.
  3. Review installation, dimensions, supply, protection ratings, operating environment and maintenance with the engineering owner.

03

The role of content and the website

  1. Show real applications and distribution differences, stating the operating conditions.
  2. Organise the website by application and model, linking the relevant IES files, drawings and certificate scope.
  3. A project RFQ should identify market, application, installation, model, quantity and timing—not just an email address.

04

How sales follows up

  1. AI structures the project brief and flags missing parameters; it does not make certification or installation judgments.
  2. Sales coordinates engineering review of selection, documents, samples and quotation assumptions.
  3. Review document requests, qualified project RFQs, confirmed selections and quotation progress separately.

05

What needs a separate decision

  1. A certificate does not establish suitability for every model, installation or market.
  2. A sample demonstration does not replace project engineering checks or local market-access requirements.
  3. Koala does not provide electrical design sign-off, product certification or a final compliance determination.

06 / NEXT STEP

Start with your product and target market

Business context is enough to start. Do not submit customer lists, drawings, confidential pricing or other sensitive material through a public form.

Discuss lighting buyer acquisition

Explore the four steps of TTOC